"What if your child disappeared… even for a moment?"
Every parent has felt that heart stopping second when they look away and their child is gone. Whether it’s a crowded park, a busy shopping centre, or a community event, it happens faster than we think.
That’s why the Safety Tag was created - to provide a reliable, instant communication link when your child can’t find the words, ensuring they are helped immediately and accurately.
Why Choose the Safety Tag?
➀ Instant Access
No apps, no batteries, and no complex setup. A simple tap of a smartphone against the tag displays your contact details instantly.
➁ Comprehensive Safety & Customisation
You have full control over what information to share. You can include critical Allergy Information and Emergency Action Notes, or simply a contact number - allowing you to tailor the details to your child's specific needs for a more informed and accurate response.
➂ Educator Designed
Developed by a Sydney based Early Childhood Educator. This tag is built on real world experience in childcare environments, focusing on functional safety in everyday care.
➃ Durable & Kid Friendly
Lightweight, waterproof, and featuring a charming design that children are happy to wear on their school bags or hats.
A Lifeline in Emergencies
The Safety Tag is designed to be your child’s voice when they are overwhelmed.
It is especially vital for:
* Non-verbal or anxious children who may struggle to communicate with strangers in a crisis.
* Children with medical conditions who need specific, immediate care.
* High traffic environments where quick identification is key to a fast reunion.
Protect what matters most. Secure your Safety Tag today. Dinosaur, Fire Truck, and more coming soon! Available in July at My Kids Market/ Store online.
Industry First| Our Ultimate Safety Keychain
Very Simple to Use:
1. Tap
Anyone with a smartphone can tap the tag (no app required!).2. Access
Instantly view the emergency contact details and essential info you’ve provided.3. Action
Swift communication during emergencies or outings.

